How to draft the invitations?

Engaging, Clear Subject Line
- Prioritize key words at the beginning of the subject, as on small screens (mobile) only the first part is visible.
- Place your call to action or key phrase there—for example, “😊 Your Feedback Matters – Rate Your Purchase.”
- Add a subtle emoji (📩⭐) to stand out in the inbox.
Personalization
- Use the customer’s name and mention the product or order: “Hi María, how did you like your new lamp?”
- In Revi you can use these variables:
  - {{customer_firstname}}
  - {{order_id}}
- This creates closeness and context.
Visible Call to Action
- Use a clear, centered button like “Leave Review” or “Rate Now.”
- Ensure it’s the first thing seen on mobile without scrolling, so keep the subject short.
Optimal Timing
- Send the invitation after delivery confirmation.
- Adjust the interval (e.g., 3–7 days after shipping) to fit your internal processes.
- Use Order Status for this—see all details here: Order Status Configuration.
Brief, Direct Message
- Explain in one line why their feedback matters: “Your feedback helps us improve.”
- Limit the email body to 3–4 sentences to keep it concise.
Responsive Design
- Always test on mobile: the button and main text must be visible at first glance.
- Maintain high contrast between background and text.
Test and Tweak
- Send test emails to various devices and test accounts.
- Monitor open rates and click-through rates to optimize subject and CTA.
Optional Incentive
- Some stores offer a post-review reward (e.g., “Receive 10% off for your feedback”), regardless of review rating.
- Highlight the incentive in the subject, but deliver it in the thank-you email.
Maintain Your Brand Tone
- Be consistent with your style—informal, professional, or friendly.
- Double-check spelling and grammar before sending.