How to draft the invitations?

Engaging, Clear Subject Line

• Prioritize key words at the beginning of the subject, as on small screens (mobile) only the first part is visible.

• Place your call to action or key phrase there—for example, “😊 Your Feedback Matters – Rate Your Purchase.”

• Add a subtle emoji (📩⭐) to stand out in the inbox.

Personalization

• Use the customer’s name and mention the product or order: “Hi María, how did you like your new lamp?”

• In Revi you can use these variables:

  • {{customer_firstname}}

  • {{order_id}}

• This creates closeness and context.

Visible Call to Action

• Use a clear, centered button like “Leave Review” or “Rate Now.”

• Ensure it’s the first thing seen on mobile without scrolling, so keep the subject short.

Optimal Timing

• Send the invitation after delivery confirmation.

• Adjust the interval (e.g., 3–7 days after shipping) to fit your internal processes.

• Use Order Status for this—see all details here: Order Status Configuration.

Brief, Direct Message

• Explain in one line why their feedback matters: “Your feedback helps us improve.”

• Limit the email body to 3–4 sentences to keep it concise.

Responsive Design

• Always test on mobile: the button and main text must be visible at first glance.

• Maintain high contrast between background and text.

Test and Tweak

• Send test emails to various devices and test accounts.

• Monitor open rates and click-through rates to optimize subject and CTA.

Optional Incentive

• Some stores offer a post-review reward (e.g., “Receive 10% off for your feedback”), regardless of review rating.

• Highlight the incentive in the subject, but deliver it in the thank-you email.

Maintain Your Brand Tone

• Be consistent with your style—informal, professional, or friendly.

• Double-check spelling and grammar before sending.