Review marketing for ecommerce.
Present products and reviews at high-intent moments and measure the effect of each format separately..
Implement cross-selling strategies.
Show products related to the experience described in the review and validate impact with click and conversion analytics..
Test product recommendations without assuming the outcome.
Add recommendations to thank-you emails, choose relevant products and compare performance through a controlled experiment..
Highlight your products with images in reviews.
Make your products visually appealing alongside reviews. Images are crucial for product perception and purchase decisions. With our widgets, choose to display products in the way that suits you best.
Who it is for
Who it is for
- Ecommerce and content teams.
- Acquisition and retention specialists.
- Brands reusing feedback responsibly.
How it works
How it works
- Choose a relevant review and verify its source.
- Preserve its meaning rather than editing the message.
- Add context and link to the source where appropriate.
- Measure use without turning correlation into causation.
What you can do
What you can do
- Widgets and resources for commercial surfaces.
- Reviews with customer-supplied images.
- Links to profiles and methodology for context.
FAQ
Frequently asked questions
How can I use reviews in ecommerce marketing?
You can display them through widgets on product pages, category pages and other commercial surfaces, or include them in post-purchase communications when the format and context are appropriate.
Can I recommend products alongside reviews?
Yes. You can connect the experience described in a review with relevant products and test cross-selling or upselling without assuming in advance that it will improve conversion.
Can I show reviews with customer photos?
Yes, when the customer supplied the images and their use is applicable. Photos add visual context, but they should faithfully accompany the relevant review and product.
How do I measure whether the strategy works?
Define the goal of each format and measure clicks, engagement and conversion separately. Where possible, compare it with a control group or A/B test so correlation is not mistaken for causation.
Use social proof without losing traceability
Combine widgets, images and verifiable context on commercial pages.