How Online Reviews Help Your Online Store's SEO

Online reviews have plenty going for them, as you already know, and one of the biggest is that they help considerably to improve the SEO of our page. We reveal everything they can do for you and all the opportunities you're missing if you still don't have a customer review system on your online store.

How do customer reviews help my website's SEO?

Original content

First of all, customer reviews are an endless source of unique content that is constantly being updated. Fresh, original content — two things Google loves and knows how to reward when it comes to ranking your site higher than competitors who don't make use of online reviews.

Keeping an internal blog and publishing posts of genuine interest is very useful and recommended for improving your page's ranking, as is putting real effort into the descriptions of the products you offer through your website. But if we stop there, we won't be setting ourselves apart much from what more and more people (if not nearly everyone) are already doing.

What's more, as we discussed in a previous post, consumers value reviews from other customers far more than product descriptions. In fact, they find them 12 times more meaningful, because they are testimonials of real experiences.

They increase your click-through rate

If your customers' reviews or ratings appear beneath your store's products as little stars (Rich Snippets), it's more than proven that they considerably increase the number of clicks. For example, take a quick look at the image below — which one would you click first?

They don't create duplicate content

You might think that if a review from a customer who has bought several products appears on each one of them, it could hurt you and get you penalized by Google for duplicate content. But don't worry — that's not the case.

It would be, were it not for the fact that reviews keep blending with others as your customers share their experiences. As a result, no two products end up with the same set of comments.