Free SEO Tools to Rank Your Ecommerce Store

in our day-to-day work. To reach that goal, the best solution is, without a doubt, free SEO tools. Did you know there are tools that can help you rank and sell your products at zero cost? Knowing the right free SEO tools is the decisive mechanism for steering your ecommerce store toward online success. SEO can help your business climb to the top positions in Google's search results. And, at the same time, it boosts your sales. Sounds good, right? If we master these kinds of free tools, we can rank our ecommerce store thanks to more careful and effective SEO. Whether you're a veteran of the ecommerce world or a newcomer to the adventure, this article is perfect for you. Coming along?

A list of free SEO tools

Our goal is to help you and show you which free SEO tools are out there. The mission we ecommerce stores have to carry out is to optimize our website to gain more visibility on Google. That's the only way to turn the new users who land on our page into customers. And on top of that, at the best price: free. Just uploaded your products to the web and not sure what else to do? Don't be intimidated by all these tools if you've only just joined the ecommerce world—these apps will do nothing but help you grow. You don't need to spend a lot of money to rank your business, and here you'll find out how. The best 7 free tools for improving your SEO ranking are:

• Revi.
• Google Business Profile.
• Google Ads Keyword Planner.
• Google Analytics.
• Answer the Public.
• Google Trends.
• Google Search Console.

Revi

One of the best ways to improve your ecommerce store's ranking is through your customers' reviews. The fact is, customer reviews are essential for an online store. Revi is a free tool that helps you optimize your products while gaining new users. Thanks to their reviews, you'll sell more. How? Easy. All the reviews from your ecommerce customers turn into Google stars on your Google Shopping products. It works very simply:

• Register your online store with Revi.
• Send an automatic email to your customers after their purchase.
• Your customer leaves a review.
• The review is updated on your page.
• Manage your reviews through Revi's internal dashboard.

That's how you'll stand out from the competition and reach the top spot on Google with your products. It really is the best online review system for ecommerce. Still not sure? Install this SEO tool and enjoy the service free forever. If you want to learn more about how reviews drive your SEO and win new customers, take a look at our guides on how online reviews help your SEO and reviews and ecommerce SEO.

Google Business Profile

Improving your ranking with free SEO tools like Google Business Profile is very simple. Having a business listing on Google is the perfect solution to improve your ecommerce store's local SEO. Did you know that over a two-year span, “near me” searches grew by 900%? That stat alone is reason enough to have this free tool set up. Thanks to your Google Business Profile, internet users get to know all the details of your business, which helps you rank above the competition. Basics like your location, phone number or category can be decisive for winning new customers.

Google Ads Keyword Planner

The keyword planner from Google Ads is the third free tool we're bringing you to improve your ecommerce store's SEO ranking. Thanks to this platform, you'll be able to see the monthly search volume for each keyword. This way, you can discover which keywords related to your online business are used the most. It's a perfect tool that helps us redirect our web content if it has gone off track, or boost our products based on what's working for the competition.

Google Analytics

Are you the kind of person who likes to keep everything under control? Then this Google tool is perfect for you. With Analytics, you can monitor everything that happens in your ecommerce store, 24 hours a day. By gathering data and reports, you'll improve your SEO ranking and gain more active customers for your website. Among many other things, this free tool lets you get very detailed information about where the users visiting your ecommerce store are located, what time they visit, how long they stay, how they behave on your page and what type of device they connect from. Working on your ecommerce store's SEO with a free tool like Analytics is one of the most effective ways to optimize your page properly.

Answer the Public

What if, instead of analyzing the results after the fact, we paused for a few seconds before diving into the work and thought about what users actually want? That's the goal of Answer the Public: listening to people and asking what they're searching for online. Your job is to choose a keyword you want to work on, and simply by hitting the “search” button you can see all the questions surrounding that keyword on Google. This free tool will be your perfect ally when writing blog posts, drafting your section copy or writing product descriptions. For example, if we search for the word “chocolate,” it generates—among many others—the question “can chocolate cause illness?” If your ecommerce store sells food, hurry and include the answer to that question in your products. Google users have searched for it several times and want to know the answer!

Google Trends

Another of the free tools for improving your ecommerce store's SEO is Google Trends. With this app, you can find out which trends are currently taking off online. Knowing the trend of the moment is essential for gaining traffic to your site and, in turn, improving your ranking. But that's not all—another of Google Trends' features is comparing different terms to discover which one gets more searches over a given period and in a given location. This way, you can settle any doubts and go with the keyword that's performing best.

Google Search Console

And finally, another of the free SEO tools we're bringing you is Google Search Console. Do you know what it does? It's a Google tool whose main job is to monitor your ecommerce store's on-page SEO. Through it, you can get information like the clicks you've received, impressions or page usability. It's also the tool you use to make sure all your web content is correctly indexed in search engines. And all at zero cost! Pair it with strong user-generated content and your store will be set up to climb the rankings.