Идеи, руководства и новости для масштабирования репутации
Практические статьи о подтверждённых отзывах, онлайн-репутации и ecommerce для бизнеса, который серьёзно относится к отзывам.
How User-Generated Content Affects SEO
What's the best content you've created so far? We can all agree that some written material performs better than others in terms of traffic or conversions. But what many businesses overlook is that the...
Читать статью →Free SEO Tools to Rank Your Ecommerce Store
Ranking online is one of the biggest challenges ecommerce owners face every day. To reach that goal, the best solution is, without a doubt, free SEO t...
How to Create an Effective Product Page
Selling online can look easy, but it isn't. Behind every sale lies a carefully built engine of marketing techniques that kicks in long before a shoppe...
How Online Reviews Help Your Online Store's SEO
Online reviews have plenty going for them, as you already know, and one of the biggest is that they help considerably to improve your site's SEO. We r...
The power of word-of-mouth reviews
When a business launches, the go-to strategy is usually an advertising or marketing campaign. Building brand awareness matters, but what often gets ov...
Credibility, Conversions and SEO: Why Reviews Drive Ecommerce Success
The reviews your online store collects are directly tied to higher sales. How do reviews grow your business? By building credibility, lifting conversi...
The Best Customer Satisfaction Survey for Your Online Store
Customer satisfaction is one of the most important pillars of digital marketing. It's the feedback every business needs, but especially ecommerce stor...
How to Manage Your Online Reputation Effectively
The average connected user spends over 50% of their time on social media. In all that time, do you think someone might be talking about your business?...
Questions and Answers on Your Product Page
Do you need a Questions and Answers section in your online store? In a world where shoppers face endless options and competing products, plenty of que...
How to Reply to Bad Reviews: 6 Quick Rules (With Examples)
Bad reviews are part of the game, and their online version is just a digital echo of what happens on the street. To err is human, to fix it is wise. H...
The positive side of negative reviews
Let's clear up something a lot of people still haven't realized: negative reviews can be an ally. In fact, they can end up being even more valuable th...
How to Spot Fake Reviews
Online retail has a picaresca problem: plenty of sellers believe the best defence is a good attack. It isn't. The best defence is doing good work. A c...